Why the POG Collapse Rocks for Small Agencies
By Adam Kleinberg
This was a follow up to another story I wrote nine months ago on why the merger itself was great for small agencies.
Clearly there's a trend here. No matter what the big guys do, it's good for us. Because they are clueless.
The three reasons for this were essentially that there was no strategy behind this merger in the first place, there was no great value that being passed along to clients and that clients of these holding companies are the ones left paying for all of this.
Read the whole article: Publicom Was Good for Small Agencies but Collapse Is Even Better.
"Duh," you might say.
I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables.
Data has become an essential part of the marketing mix.