Advertisers and Net Neutrality
Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry? Traction CEO Adam Kleinberg was recently quoted in the Ad Age article Why Advertisers Will Survive Just Fine Without Net Neutrality (But Should Support It Anyway) on this very topic.
Will ad-supported metered bandwidth reflect negatively on the brands buying into this system? How much of increased operational costs will trickle to brands and advertisers? Will slower page-load times have an impact on e-commerce sites? As Adam says, in a world without net neutrality, "getting shaken down by providers for data access is going to be something every marketer will need to consider."
To read the entire article, including more of Adam's thoughts on net neutrality, see the Ad Age article Why Advertisers Will Survive Just Fine Without Net Neutrality (But Should Support It Anyway).