Traction, Lenovo featured in AgencySpy
Traction's campaign for Lenovo has been getting noticed. First it was covered in an AdAge Best Practices feature on How to Tailer Content to the Customer Journey. It's also been picked up in Creativity and now it's been featured in AdWeek's AgencySpy blog in a story called Traction, Lenovo Know How You Really Treat Your Laptop.
Writer, Erik Oster's review of the work describes the one video as "a humorous and memorable way to highlight Lenovo’s biggest selling points, toughness and durability, with the comedic timing spot on. It should especially resonate with viewers who see more than a little bit of themselves in Jane."
That is exactly what we were trying to achieve! Thanks, Erik.