Know. Now.

GE HealthCare partnered with Traction to introduce the Vscan Air SL, a breakthrough handheld ultrasound, to cardiologists worldwide—and to make clear why faster, easier heart disease detection would change everything.

Cardiovascular disease remains the world’s leading killer, yet diagnosis is often delayed or missed entirely, especially in women. Traction led the creative strategy, concept development, and campaign rollout to position Vscan Air SL as a life-saving innovation at the point of care.

At the European Society of Cardiology convention, Traction brought the campaign to life with motion graphics, targeted social media, interactive booth experiences, and a proposed celebrity partnership to expand the movement. By focusing on speed, certainty, and patient-centered care, Traction helped GE HealthCare make the Vscan Air SL launch not just a product debut, but a meaningful shift in the fight against heart disease.