Can marketing system design save a retailer $15,000,000? Yep.

A $20B retailer decided it was time to take a fresh look at their marketing system — including their operations, martech stack and agency partners.

We brought in a crack team who’d sat in the clients’ seats at brands like lululemon and Nordstrom to align their people, platforms, partners and process. Our experts dug deep, analyzing costs, engaging with key stakeholders, and crafting smart recommendations to optimize in-house capabilities, and to streamline processes and their partner landscape.

The team uncovered golden opportunities across program management, media analytics, role allocation, and vendor contracts. We designed four potential strategies, each promising to slash costs by over 20% while enhancing marketing effectiveness.

The result? A comprehensive resource strategy and implementation roadmap, setting the retailer up for a more efficient and impactful marketing future. Our work in design and marketing operations laid the groundwork for a transformative shift in their approach. The client will save approximately $15M over the next three years — without a single loss of headcount.