12 Must-Know Trends in Digital Marketing

Tuesday, September 17, 2013

Entrepreneur Magazine and Team Digital are at it again with the latest—and last—installment of their ongoing online question and answer series.

With an eye towards the industry's future, the final prompt posed to their board of advertising and marketing professionals was: What's your prediction for the next big marketing trend?

To read Traction CEO Adam Kleinberg's response—as well as those from such marketing luminaries as John Jantsch from Duct Tape Marketing , Jason Falls of CafePress , Peter Shankman of Shankman|Honig and Ilise Benun of Marketing-Mentor.com— please see here:

12 Must-Know Trends in Digital Marketing

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Saturday, September 7, 2013The Relevance of 6

This week I was quoted in a story in Ad Age about the disgruntled customer who bought a Sponsored Tweet to complain about British Air. Apparently, social media superhero, Gary Vaynerchuk, read the quote and was quite disgruntled about what I had to say. So disgruntled, he created a video rant and blog post about it.

Thursday, September 5, 2013Traction makes Agency Post's 2013 Agency 100

It takes a lot of resolve, innovation, creativity and work to grow an agency in a down economy.

Thursday, August 8, 2013Even Hold Music is Interactive

Here at Traction we pride ourselves on making the most of art and technology for our clients. We dig a little deeper. We look for opportunities for interaction where people don't normally look. Hold music for instance.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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