3 Steps to Designing Brand Experiences

Friday, November 11, 2011

By Adam Kleinberg

This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences.

What's it about? I show how smart brands are breaking ahead of the pack by investing in brand experiences and outline three steps to design them successfully.

What are the three steps?

1. Use currencies to create value

2. Design for distributed consumption

3. Get your ROA - Return On Awesome

Check out the full presentation here: Designing brand experiences

About the author
Adam Kleinberg

Adam Kleinberg is CEO and founding partner of Traction. He has written over 75 articles in publications like to AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

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