3 Steps to Designing Brand Experiences
By Adam Kleinberg
This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences.
What's it about? I show how smart brands are breaking ahead of the pack by investing in brand experiences and outline three steps to design them successfully.
What are the three steps?
1. Use currencies to create value
2. Design for distributed consumption
3. Get your ROA - Return On Awesome
Check out the full presentation here: Designing brand experiences
I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications have recognized us as one of the top agencies in the U.S.
You might not realize it, but Tai Chi is a martial art.
For the past five years, I have practiced tai chi with the disciple of a great master in Beijing. My teacher is very wise.