5 Tips for Agency Partnerships

Wednesday, December 19, 2012

By Adam Kleinberg

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

The tips I provided were:

1. Strategy first, then assignments. Clients—if you dole out assignments first, you might wind up with a strategy that maps back to your agency turf instead of your business objectives.

2. Relationships matter. Make sure the people behind the logos actually know and trust one another.

3. Process alignment. What kind of process are your partners using? Are they in alignment.

4. Get contracts in order—before you win the business. Don't let your business relationship with your partners become a distraction.

5. Creative briefing: Follow the leader. Make absolutely sure your partners are working off the same brief.

About the author
Adam Kleinberg

Adam Kleinberg is CEO and and a founding partner of Traction. He has written over 75 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

Recent articles
Monday, December 17, 2012Kellie Okai named to Forbes 30 Under 30

Congratulations to Traction Art Director Kellie Okai for being named to the Forbes 30 under 30 in Marketing and Advertising.

Monday, December 10, 2012Apocalymas — We're all Doomed! Happy Holidays

With the Mayan Calendar predicting an eminent galactic alignment signifying the possible end of days, Traction has created Apocalymas: a 12 day counting down to the end of the world... or maybe not.

Tuesday, December 4, 2012Getting in on Coke's Journey

After writing a post a few weeks ago called "Is Coke it?" on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy