Adam Kleinberg Speaks at Digiday Summit
Traction’s CEO is headed to the Big Easy to speak at the Digiday Programmatic Summit about "Why Ad Tech is the Worst Thing That Ever Happened to Advertising.
The Summit will be held at Ritz Carlton in New Orleans. Digiday editor, Brian Morrissey will interview Adam on stage live about what is sure to be a contrarian view at the event.
Adam recently argued in the pages of Ad Age that " the lawless landscape in which this technology has emerged has created an environment that has undermined its own potential. It has had a dramatically negative impact on the perceptions of customers and the way they respond to marketers seeking their attention. An absence of accountability and limited transparency has resulted in bad user experiences and deceased loyalty—exactly the opposite of what marketers seek to achieve with advertising."
With the help of psychologists, ‘joy’ marketing is a hot advertising trend. Here are a few examples of brands bringing a little joy to consumers.
At Traction, our consistent organizing principle is around the idea that to be effective, marketing should meet the needs and desires of today’s digital consumer.
Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?