Ad Tech vs. Marketing Tech

Monday, February 8, 2016

By Traction

Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?

"Ad tech and marketing tech are both broadly based terms used to describe an assortment of technologies and data sources" and "they are both fundamentally aimed at reaching the right audience with the right message at the right time and place," Kleinberg says. To read more of Adam's insights on the matter, click here .

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