Ads go Native - Adam Kleinberg in AdExchanger

Monday, February 18, 2013

By Traction

Traction CEO Adam Kleinberg recently sat down with David Kaplan from AdExchanger to discuss his thoughts on native advertising.

Covering everything from integrated content to social-recognition-as-currency to Traction's recent work for California Bank and Trust, the article can be viewed in it's entirety here:

Ads Go Native: Traction CEO Adam Kleinberg Dissects the Hype.

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