Are you Prone to Shiny Object Syndrome?
By Traction
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your marketing needs?
In his latest article for Entrepreneur Magazine, Online Marketing 101: Are You Prone to Shiny Object , Traction CEO Adam Kleinberg lays out five tactics for identifying - and avoiding - the dreaded Shiny Object Syndrome.
"If used for the right reasons, emerging channels can be very powerful. But if used oafishly, they can flop magnificently. And not too many entrepreneurs have time for magnificent flops. "
From remaining goal-focused, knowing your customer demographic, understanding the technology, considering resources, and keeping your eye focused on awesomeness, Adam has created a great introductory guide to taming your inner magpie.
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam, panelists included David Segura from Giant Media, David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent.
The answer is focus. In his first piece for Entrepreneur Magazine, Traction CEO Adam Kleinberg explains how focusing your message to uncover your "One Thing" can help distinguish your brand from the competition.
Barbecue, cantankerous felines, food trucks, Al Gore, the fear of missing out, and the word "innovate" - Adweek breaks down the data on SXSW with this convenient infographic, including a quote from our very own Adam Kleinberg.