Are you Prone to Shiny Object Syndrome?

Wednesday, April 24, 2013

By Traction

Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your marketing needs?

In his latest article for Entrepreneur Magazine, Online Marketing 101: Are You Prone to Shiny Object , Traction CEO Adam Kleinberg lays out five tactics for identifying - and avoiding - the dreaded Shiny Object Syndrome.

"If used for the right reasons, emerging channels can be very powerful. But if used oafishly, they can flop magnificently. And not too many entrepreneurs have time for magnificent flops. "

From remaining goal-focused, knowing your customer demographic, understanding the technology, considering resources, and keeping your eye focused on awesomeness, Adam has created a great introductory guide to taming your inner magpie.

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