Making Online Video Magic
By Traction
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam, panelists included David Segura from Giant Media, David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent.
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam, panelists included David Segura from Giant Media, David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent.
"Think about the impact of a story told that connects on some kind of emotional level. The returns are limitless. Video allows up to take our reach and magnify it."
Covering the gamut from Adam's BBQ rig, to the future of native and mobile video, to the merits of television vs. Youtube; full synopses of the talk can be read on Luxury Daily.
The answer is focus. In his first piece for Entrepreneur Magazine, Traction CEO Adam Kleinberg explains how focusing your message to uncover your "One Thing" can help distinguish your brand from the competition.
Barbecue, cantankerous felines, food trucks, Al Gore, the fear of missing out, and the word "innovate" - Adweek breaks down the data on SXSW with this convenient infographic, including a quote from our very own Adam Kleinberg.
SXSW may be known as a launch-pad for startups like Twitter and Foursquare, but like anything that grows big, it has evolved.