"Bob from Accountemps" featured in Ad Age

Tuesday, December 9, 2014

By Traction

Staffing Agency, Robert Half has reached a fresher, younger audience for their longest-running campaign for Accountemps with Traction.

Traction was hired by Robert Half to develop in print, online, social and out-of-home media. "We used a mockumentary-style format to create content of people extolling the virtues of Bob," stated Adam Kleinberg, Traction CEO.

"We wanted to humanize the brand—make it friendly and approachable—and do it in a way that played to the heritage of the campaign they had run before, but make it appeal to a younger audience." To read more on Accountemps and Traction's succeeding relationship, click here .

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