How Emotional Impact Creates Disruption
What drives consumers to liking or paying attention to any advertisement out there? The future of advertising is developing into a much deeper and psychological experience that we as consumers have ever experienced. With the combination of emotion and technology, advertisers are flourishing with new possibilities to get their message out to the world.
Traction's CEO, Adam Kleinberg, was recently featured in a business.com article, written by Betsy Scuteri, discussing the "3 Insights on how brands can create disruption for a #BrighterFuture." He described how "companies have to stop treating customers like lab rats thinking, 'how can we just get a click,' and then stalking them around the internet endlessly with no shame."
To read more on Adam's insights and the rest of Betsy's article, please click here .
Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade.
Last year, the team at Traction was honored to be named one of five finalist in the United States for 2013 iMedia Small Agency of the Year.
There is a time and a place for everything when it comes to marketing.