How Emotional Impact Creates Disruption

Thursday, November 6, 2014

How can a brand create disruption by making a simple emotional impact?

What drives consumers to liking or paying attention to any advertisement out there? The future of advertising is developing into a much deeper and psychological experience that we as consumers have ever experienced. With the combination of emotion and technology, advertisers are flourishing with new possibilities to get their message out to the world.

Traction's CEO, Adam Kleinberg, was recently featured in a article, written by Betsy Scuteri, discussing the "3 Insights on how brands can create disruption for a #BrighterFuture." He described how "companies have to stop treating customers like lab rats thinking, 'how can we just get a click,' and then stalking them around the internet endlessly with no shame."

To read more on Adam's insights and the rest of Betsy's article, please click here .

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