Ad Age and CIO ask Adam about Snapchat

Monday, July 11, 2016

Snapchat plans to move away from ephemeral messaging and introduce a new features in an attempt to attract new users and advertisers without alienating the current user base.

As we always have opinion about everything going on in the digital world, Adam Kleinberg (our CEO) shares what he thinks the impact might be to Snapchat's business. As usual he didn't hold back:

Read the full Advertising Age article here.

Read the full CIO article here.

"I don't think it's about making the app easier for old people to use,

I think they intentionally don't make it easy for old people to use. The [user interface] is non-intuitive by design."

Adam Kleinberg CEO
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