Does Content Marketing Boost Sales?

Thursday, October 17, 2013

By Traction

Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of

Touching on successful content marketing campaigns by Target, L'Oreal, and Dell; Here's Proof Content Marketing Can Boost The Bottom Line posits that if content = reputation and reputation = sales than content marketing is more measurable than often assumed.

"If I am a business customer and I happen to see a piece of content on Forbes,

a native piece, or your blog post somewhere, I'm not in the same mind-set when I am doing a Google search and ready to purchase. You need to have a longer-term plan to gain the full benefit that content marketing can bring to the picture. It's myopic to look at the short-term benefits."

Adam Kleinberg Traction CEO

Taking meandering customer journeys and the limitations of attribution modeling into account is content marketing more profitable, and more trackable than often assumed? Read the full article and see for yourself.

Here's Proof Content Marketing Can Boost The Bottom Line

Recent articles
Wednesday, October 16, 2013100 Fastest Growing Companies in the Bay Area

Traction made the San Francisco Business Times list of the Fastest Growing Companies in the Bay Area... by the skin of our teeth.

Thursday, October 10, 2013How Silos Hurt your Content Marketing

Should you create a media-plan first or content-plan first?

Monday, September 30, 2013On being an OMMA All-Star

Last week, I got a huge honor from the folks at MediaPost when I was named an OMMA Online Creative All-Star.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2023


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy