How (and why) Marketing Tech Fails
Adam Kleinberg, our illustrious CEO, was recently featured in CIO discussing the pitfalls of marketing and ad tech. "When marketers can't measure the appropriate data points using technology, they can end up optimizing campaign performance for tangential results and outcomes that don't serve the brand or customer," was among the variety of nuggets he shared. To read more of Adam's insights, visit the full article here .
As part of work Traction is doing for one of our clients in the investment industry, I was researching the current state of retirement savings.
This morning, I published an article in Ad Age called " Why ad tech is the worst thing that ever happened to advertising."
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."