Trivializing Engagement is a Fool's Errand
Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."
Read more as Adam dives into how digital metrics are imperfect, and why 'Brand Love' is the essential key.
Traction's campaign for Lenovo has been getting noticed.
I recently was invited to speak at the PR Roundtable, a group of senior PR executives in the Bay Area that meet for a monthly luncheon and invite a "thought leader" to speak to the audience about their point of view.
At Traction, we are very happy today. Not only because we get to work at this great little agency with great co-workers and great clients, but because we get to do all this in the Bay Area, home of the greatest basketball team in all the land!