Trivializing Engagement is a Fool's Errand

Friday, October 9, 2015

By Traction

Adam Kleinberg, Traction’s CEO, was featured in AdExchanger this week. "Some have described engagement as a "red herring" because there isn't any "solid proof that engagement drives brand love."

Read more as Adam dives into how digital metrics are imperfect, and why 'Brand Love' is the essential key.

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Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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