Marketing Therapy Session with Neil Cohen
By Traction
Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.
Marketers, we get it. You feel like you're constantly moving in a thousand directions, you don't know what your true North star metric is, and it feels impossible to make everyone happy.
This marketing therapy session is for you.
In this episode of Drift's Revenue Talks with Justin Keller, Traction consultant Neil Cohen chats with Justin on how to better align Marketing and Sales for everyone's success. In their session, they touch on a wide range of topics related to the eternal challenges of aligning sales and marketing, balancing brand and demand generation, creating strong sales enablement tools (that get used), and elevating your content to become branded editorial.
Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.
Marketing is in a time of rapid evolution. Get out your bitters and soda, because we are full-on experiencing the post-COVID hangover.
Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"