Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.
Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.
Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.
What I learned (again) designing Traction’s website.
A conversation with former SNIPES CDO, Jenna Posner, about how her e-commerce team is using generative AI to accelerate their work.
Last week, we took a trip to Silicon Valley for the Augmented World Expo.
Generative AI is generating a lot of headlines these days. And for good reason.
A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.
It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.
“AI will not replace humans. But a human with AI will replace you.”
Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.
Last week, Traction held the inaugural meeting of The Futureproof Project.
You will be able to build the crash pad of your dreams in the metaverse, but there’s one thing you won’t be able to build: a walled garden. Here's why...
The day has come, Flash is officially dying.
On Wednesday, SF Design Week kicked off with an opening night event.
Redux is an awesome tool to handle the state of your apps.
Facebook has reported inaccuracies in their measurement of ad metrics on three separate occasions since September.
Data has become an essential part of the marketing mix.
Everyone loves an app. You get an icon on people's phone. It's all swishy. You get to wear your "I'm an innovator" pin. It's pretty awesome.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article Microsoft's Xbox Runs 360s Around Sony's PlayStation 3.
Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."