Technology


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Tuesday, October 10, 2023The Culture Stack

Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.

e-Commerce Shopping Convenience
Friday, September 22, 2023New Paths to Discovery are Transforming e-Commerce

Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.

The Futureproof Project: Generative AI
Thursday, August 31, 2023IBM Watson and the Future of Generative AI

Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.

Image of a bunched up necktie.
Tuesday, August 1, 2023Being the Client

What I learned (again) designing Traction’s website.

The Futureproof Project: Generative AI
Monday, July 24, 2023How Brands are Using Generative AI Right Now

A conversation with former SNIPES CDO, Jenna Posner, about how her e-commerce team is using generative AI to accelerate their work.

Apple Vision
Monday, June 5, 2023The Augmented World is Coming

Last week, we took a trip to Silicon Valley for the Augmented World Expo.

The Futureproof Project: Generative AI
Thursday, May 18, 2023The Creative Potential of AI

Generative AI is generating a lot of headlines these days. And for good reason.

The Futureproof Project: Blockchain
Wednesday, April 26, 2023Blockchain: Trust in the Future

A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.

The Futureproof Project: Extended Reality
Friday, March 31, 2023XR: Not Just a Shiny Object

It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.

The Futureproof Project: Generative AI
Tuesday, February 7, 2023The Futureproof Project: A Look Beyond Generative AI

“AI will not replace humans. But a human with AI will replace you.”

Palm Trees during Art Basel Miami
Tuesday, January 10, 2023Creative Strategy in the Metaverse

Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.

Menu from Futureproof Project dinner
Monday, November 14, 2022Introducing The Futureproof Project

Last week, Traction held the inaugural meeting of The Futureproof Project.

 Image of Meta Quest headset
Thursday, March 24, 2022Enter the Messyverse

You will be able to build the crash pad of your dreams in the metaverse, but there’s one thing you won’t be able to build: a walled garden. Here's why...

Friday, October 6, 2017Farewell Old Friend: Tribute to Flash

The day has come, Flash is officially dying.

Sunday, June 18, 2017SF Design Week 2017 Kicks Off

On Wednesday, SF Design Week kicked off with an opening night event.

Tuesday, May 30, 2017Redux Entity Classes: An Alternative to Selectors

Redux is an awesome tool to handle the state of your apps.

Tuesday, December 20, 2016More Facebook Discrepancies

Facebook has reported inaccuracies in their measurement of ad metrics on three separate occasions since September.

Thursday, March 27, 2014The Shadowy World of Data

Data has become an essential part of the marketing mix.

Tuesday, June 25, 2013The Case for Responsive Web Apps

Everyone loves an app. You get an icon on people's phone. It's all swishy. You get to wear your "I'm an innovator" pin. It's pretty awesome.

Monday, March 4, 2013Xbox vs. PlayStation 3

Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article Microsoft's Xbox Runs 360s Around Sony's PlayStation 3.

Wednesday, October 24, 2012Facebook Messages New Release (with bugs)

Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."

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