Technology
The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.
Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.
There are 58,000 AI companies in the world today. 17,000 of them are based in the United States. That’s a lot. Marketers tend to keep up with technology more than most. I’d guess that half the people reading this are already using ChatGPT on a daily basis.
Last week, I had the absolute pleasure of interviewing Tara Sharp, an extraordinary marketer, thought leader and all around inspiring woman, at an amazing "Live from Davos" virtual event for The Futureproof Project!
Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.
Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.
Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.
A conversation with former SNIPES CDO, Jenna Posner, about how her e-commerce team is using generative AI to accelerate their work.
Last week, we took a trip to Silicon Valley for the Augmented World Expo.
Generative AI is generating a lot of headlines these days. And for good reason.
A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.
It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.
“AI will not replace humans. But a human with AI will replace you.”
Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.
Last week, Traction held the inaugural meeting of The Futureproof Project.
You will be able to build the crash pad of your dreams in the metaverse, but there’s one thing you won’t be able to build: a walled garden. Here's why...
The day has come, Flash is officially dying.
On Wednesday, SF Design Week kicked off with an opening night event.
Redux is an awesome tool to handle the state of your apps.