Technology


AI Adoption Across your Brand
Tuesday, December 3, 2024Do More: Approach AI with an abundance mindset.

Unlock practical AI strategies to streamline workflows, scale your brand, and automate tasks. Futureproof your marketing today!

The Futureproof Framework
Monday, August 26, 2024The Futureproof Framework for AI Adoption

The marketing landscape is undergoing a seismic shift, propelled by rapid advancements in artificial intelligence. At our most recent meeting of The Futureproof Project, our CEO Adam Kleinberg and AI consultant, Sunil Subhedar, shared a new Futureproof Framework for how brands can harness AI's potential to drive innovation and gain a competitive edge.

a boat crossing the ocean to the future
Tuesday, July 23, 2024The Futureproof Project: Measuring Brand Impact: AI-Driven Media Attribution

At our latest Futureproof Project event we sat down with Grant McDougall, founder of BlueOcean, with 25 years of experience in marketing and digital product development, he shared valuable insights on the evolving landscape of brand measurement and the role of AI in media attribution.

Tuesday, June 11, 202410 Key Takeaways from Traction's ANA AI Forum Presentation

In the rapidly evolving world of business, AI has become a transformative force. Many companies have individuals experimenting with AI tools, but few have a cohesive strategy or framework for seamless adoption across their organization. This morning, Traction presented our "Futureproof Framework" for AI Adoption to the ANA AI Forum committee, offering invaluable insights on how businesses can effectively integrate AI into their operations.

an empty frame and rays of lights shining on it from a window
Tuesday, May 7, 2024The Futureproof Project: An AI Framework to Achieve “Holy cow, that's amazing!"

We had the pleasure of sitting down with the newest member of our liquid workforce, Steve Pratt, co-founder of Noodle.ai and Infosys Consulting and a two-time “Top 25 Consultants in the World” honoree.

The Futureproof Dinner in New York City
Friday, April 5, 2024The Futureproof Project: Driving Growth with AI

The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.

The Futureproof Project: Generative AI
Wednesday, March 6, 2024The Futureproof Project: Savvy Marketing in the AI Era

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.

People in windows of an office building at night
Monday, February 26, 2024What Can Go Wrong If AI Risk Management Isn’t Up To The Task

It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.

Floating brains
Monday, February 12, 2024Mastering AI Marketing

There are 58,000 AI companies in the world today. 17,000 of them are based in the United States. That’s a lot. Marketers tend to keep up with technology more than most. I’d guess that half the people reading this are already using ChatGPT on a daily basis.

Davos, Switzerland
Sunday, January 21, 2024The Futureproof Project: Live from Davos!

Last week, I had the absolute pleasure of interviewing Tara Sharp, an extraordinary marketer, thought leader and all around inspiring woman, at an amazing "Live from Davos" virtual event for The Futureproof Project!

A field of pixels
Tuesday, October 10, 2023The Culture Stack

Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.

e-Commerce Shopping Convenience
Friday, September 22, 2023New Paths to Discovery are Transforming e-Commerce

Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.

The Futureproof Project: Generative AI
Thursday, August 31, 2023IBM Watson and the Future of Generative AI

Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.

Image of a bunched up necktie.
Tuesday, August 1, 2023Being the Client

What I learned (again) designing Traction’s website.

The Futureproof Project: Generative AI
Monday, July 24, 2023How Brands are Using Generative AI Right Now

A conversation with former SNIPES CDO, Jenna Posner, about how her e-commerce team is using generative AI to accelerate their work.

Apple Vision
Monday, June 5, 2023The Augmented World is Coming

Last week, we took a trip to Silicon Valley for the Augmented World Expo.

The Futureproof Project: Generative AI
Thursday, May 18, 2023The Creative Potential of AI

Generative AI is generating a lot of headlines these days. And for good reason.

The Futureproof Project: Blockchain
Wednesday, April 26, 2023Blockchain: Trust in the Future

A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.

The Futureproof Project: Extended Reality
Friday, March 31, 2023XR: Not Just a Shiny Object

It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.

The Futureproof Project: Generative AI
Tuesday, February 7, 2023The Futureproof Project: A Look Beyond Generative AI

“AI will not replace humans. But a human with AI will replace you.”

Palm Trees during Art Basel Miami
Tuesday, January 10, 2023Creative Strategy in the Metaverse

Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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