The Landscape Panel
By Adam Kleinberg
Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin.
It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."
I was also on the advisory board for this conference, so I had a small part to do with the selection of this topic. A few months ago, I wrote in the pages of Ad Age that " Data Driven Creative Equals Mediocre Creative " so I've been less than quiet about my point of view on the notion that data should drive all of our creative.
Obviously, I have a more nuanced view, so read the article. And if you have about 40 minutes, I genuinely think the breadth of voices and views in this panel was extremely valuable to the folks in attendance.
This morning I wrote a post in Ad Age on why the collapse of the merger between industry giants Omnicom and Publicis is great for small agencies.
"Duh," you might say.
I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables.