The Landscape Panel

Sunday, May 18, 2014

By Adam Kleinberg

Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin.

It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."

I was also on the advisory board for this conference, so I had a small part to do with the selection of this topic. A few months ago, I wrote in the pages of Ad Age that " Data Driven Creative Equals Mediocre Creative " so I've been less than quiet about my point of view on the notion that data should drive all of our creative.

Obviously, I have a more nuanced view, so read the article. And if you have about 40 minutes, I genuinely think the breadth of voices and views in this panel was extremely valuable to the folks in attendance.

About the author
Adam Kleinberg

Adam Kleinberg is CEO and and a founding partner of Traction. He has written over 75 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

Recent articles
Tuesday, May 13, 2014Why the POG Collapse Rocks for Small Agencies

This morning I wrote a post in Ad Age on why the collapse of the merger between industry giants Omnicom and Publicis is great for small agencies.

Thursday, April 3, 2014Phil Jackson gets Tai Chi for Business

"Duh," you might say.

Thursday, April 3, 2014Leaning in from the Other Side

I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy