Traction joins SoDA!
By Adam Kleinberg
Traction was elected as SoDA’s newest member in the latest round of voting by their global membership. We are excited to be joining this select, invite-only group of digital innovators from around the world.
SoDA, also known as the Society of Digital Agencies, is, in my humble opinion, the most relevant agency network in the world. We were thrilled to be nominated and honored to be voted into this exclusive group that includes some amazing agencies that produce inspiring digital work. These are shops we sometimes compete with, but consistently admire . Great work and inspiration abounds.
To our fellow, SoDA members, we're humbled to be invited to join your club and look forward to sharing thought leadership, best practices and at least a few martinis with you.
The potential for artificial intelligence (AI) to soon become a powerful tool in the CMO toolkit is very real.
Traction's "I Fixed It" video was featured on the Drum.
Snapchat’s made waves since it’s initial release in 2012 and with every major update they’ve developed leading up to their initial public offering in March.