Xbox vs. PlayStation 3
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article Microsoft's Xbox Runs 360s Around Sony's PlayStation 3.
Focusing on the differing brand strategies surrounding Microsoft's Xbox and Sony's PlayStation 3; the article compares the two platforms in terms of social media, forums, websites, video/print/banner ads, and branding to conclude that:
"Individual creative assets for both consoles impressed our analysts. But PS3's overall tenor is that of an overly aggressive car salesman pushing a great car at a good price. Xbox offers a community (even if that community seems composed of mostly foul-mouthed teen boys—as is the case with Xbox LIVE). While PS3 has shown great creativity in much of its advertising, as far as showing a clean, consistent and uniform message, it's like Jackson Pollock had an off-day."
Boy, your creative must really suck." Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAge.
Traction CEO Adam Kleinberg recently sat down with David Kaplan from AdExchanger to discuss his thoughts on native advertising.
As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.