Don't automate the work. Architect the advantage.
Every CMO has access to increasingly powerful AI. Which means the tools aren’t the advantage anymore.
The advantage is the system you build around them.
We help marketing organizations connect their knowledge, customer journey, people and technology into AI-powered ways of working that are faster, smarter and uniquely theirs.
Your marketing doesn’t need more AI.
It needs an operating system.
Your teams are already using ChatGPT, Copilot, Claude and a growing collection of agents and point solutions.
The problem isn’t access.
Your positioning lives over here. Customer research is over there. Brand guidelines are in a deck. Performance data is somewhere else. One team has built an agent. Another has a prompt library. And some of the most important context still lives in people’s heads.
Every new workflow starts by reconstructing what your company already knows.
That’s AI sprawl.
We help turn it into coordinated advantage.
Architect your superpower.
Your company isn’t average. Your AI shouldn’t be either.
We help align your people, platforms, partners and process so your marketing organization is better equipped to deliver.
That includes designing and orchestrating AI marketing systems around your company’s knowledge, your customer journey and the way your team works. We build on what’s useful, address what’s getting in the way, and give you a practical path forward.
Give AI the context to think. And a journey to follow.
TractionOS is the AI marketing operating system we built to connect the way we think with the way we work. It brings our Strategy Engine, content, publishing and operational agents into one intuitive workspace, with collaboration and human review built in.
We use it in our own engagements and as a foundation for systems designed around our clients.
Context Engine
Start with what your company already knows.
Your positioning. Messaging. Personas. Customer research. Product information. Competitive intelligence. Brand guidelines. Case studies. Performance data. The decisions and learning that usually disappear when a project ends.
We organize approved knowledge into a shared source of truth that can inform every connected workflow.
Because better AI starts with better context.
Customer Journey
Give the work a reason to exist.
The customer journey is the backbone of the system.
It connects what you know about your customer with what you’re trying to accomplish: what they’re thinking, feeling and doing at each stage, what needs to change, and which goals and KPIs matter.
Already have a strong journey? Bring it in.
Need one? Build it through the strategy process and push the approved thinking back into context.
Either way, strategy and activation start from the same understanding of the customer.
Strategy + Activation
Turn understanding into work.
Our multi-agent Strategy Engine helps develop recommendations using your business and customer context. Connected agents support content creation, publishing and operations, carrying the approved strategy into the work.
Your team can collaborate, inspect, change and approve what moves forward.
Learn + Improve
Make every cycle smarter than the last.
The work gets reviewed against the goals and KPIs for the relevant stage of the journey.
Human-reviewed learning goes back into the system so useful knowledge doesn’t vanish when the campaign ends.
Your system should fit your organization.
Not the other way around.
Your AI marketing system can be built within your infrastructure or on Backbōn, our platform.
We work with your marketing and technology teams to define what should connect, where it should live, who needs access, and which decisions require review. We build around the knowledge, tools and ways of working worth keeping.
We’re already putting the thinking to work.
A better way to put the marketing budget to work.
We helped a major retailer rethink its marketing operations and partner model, identifying cost reductions and developing a practical implementation roadmap.
We delivered an AI marketing engine — and a 3X Return on Ad Spend.
We built Fyrestarter around a growing consumer brand’s needs, connecting AI-enabled workflows with e-commerce marketing and campaign execution.
Psychology gives us signal.
Technology gives us scale.
Building brands and bringing them to market gives us a practical view of what an AI marketing system needs to do.
Our Liquid Workforce brings together senior strategists, creatives, operators and technologists, many with brand-side experience. We assemble a dedicated team around your challenge and work directly with your people—from the decisions that set the direction to the details that make it happen.
Through The Futureproof Project, we bring marketing leaders together to compare what’s working—and bring what we learn into the systems we design.
Start here.
Let's build a blueprint.
The Marketing System Diagnostic is a paid, fixed-scope engagement that examines how your marketing gets done—and what should change.
Using your business information and working sessions with your team, we assess the people, platforms, partners and process supporting your brand and go-to-market priorities. We identify where the work gets stuck and where a better-connected system could make a meaningful difference.
What you leave with
A clear view of what’s working, prioritized opportunities, a recommended pilot and a practical blueprint for what to build next.
Take the plan and run with it, or build it with us.
Diagnose. Design. Deploy.
The diagnostic establishes the priorities. Next, we design a working pilot with your team and test it on real marketing work. We then deploy what proves useful, with the integrations, training and clear responsibilities needed to make it stick.
Secondary CTA: Start a conversation
Start with your customer.
Their journey is your roadmap.
Tell us about one priority audience and one business objective. We’ll use TractionOS to build a first-pass customer journey map, reviewed by a Traction strategist.
You’ll get potential barriers, opportunities and relevant KPIs to discuss with your team, with a clear distinction between evidence and assumptions.
What are you going to build around them?
You don’t need another AI tool. You need to know what’s worth changing, what’s worth connecting and where AI can create an advantage your competitors can’t download tomorrow. Tell us where the work gets stuck. We’ll help you figure out what to build next.