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Getting in on Coke’s journey

After writing a post a few weeks ago called "Is Coke it?" on the new content-driven website for coca-colacompany.com, Ashley Brown, Coke's head of digital and social media reached out to me and invited me to write a follow-up story on the pages of Coca-Cola's very own web site.

In a post called "Why we're here." Ashley communicates Coke's commitment  "to be an open, transparent, and honest host and a thoughtful curator.”

Clearly, they mean it. I've heard many stories of brands embracing criticism on their own web properties. I've never heard of one inviting it.

Please check out my thoughts along with a response from Ashley Brown at "Coca-Cola is on a Journey—But Is it the Right One?"

Adam Kleinberg CEO

Adam is the CEO of Traction, an interactive agency broadly recognized as one of the top small agencies in the US. Kleinberg plays a hands-on role for all agency accounts and keeps his team at the leading edge of emerging digital channels. He is also a regular contributor to Ad Age, Forbes, Mashable, Digiday and iMediaConnection.