Lenovo ‘Downtime Drama’
In order to drive engagement around Lenovo server products, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.
We called them “Downtime Drama." Mediapost recently chatted with Traction’s CEO, Adam Kleinberg, "We took a content-first, 'edu-tainment' approach to engage audiences at the top of the funnel through branded entertainment illustrating the audience’s pain point that’s actually fun to watch," says Traction's Adam Kleinberg, “The audience connects with the brand when we develop meaningful content for them, instead of just trying to sell something.” To read more about our latest campaign, click here.
Or watch the work below.