Get traction today.And futureproof your tomorrow.
We’ve taken the bloat and ego out of the agency model to give you affordable access to a stable of elite experts and seasoned talent. Our nimble zero-waste structure and AI marketing leadership help enable us to solve your toughest marketing challenges—fast.
We're a marketing accelerator—a new breed of agency and consultancy that gets you traction in a rapidly changing world.
We were named the best talent management team in the U.S. Twice.
2025 Finalist
2024 Winner
We design the path that gets you to smarter faster. We work side-by-side with your team to understand your customers and data, and bridge the gap between brand and performance.
Is your marketing team futureproof?
Talk to us about the marketing department of the future. Our one-of-a-kind Marketing Organization Design consulting practice make sure you have the people, platforms, partners and process to thrive in an AI world.
Marketers are not spectators in the AI revolution. We are the drivers of change. The question on the table? How do we not just survive this AI wave — but use it to win? At the most recent meeting of the Futureproof Project in New York's Upper East Side, we facilitated a raw, honest, future-focused discussion with a dozen CMOs and marketing leaders on what it means to lead in this new era — where AI agents think for you, data predicts your customer's next move, and the old rules just don't apply anymore.
In our latest Futureproof Project session, we broke down how AI is reshaping marketing, why IT and legal are blocking adoption, and why agencies must shift from selling hours to selling solutions. From AI-generated creativity to data privacy concerns and tool overload, we covered what’s working, what’s hype, and how to stay ahead. The future belongs to those who adapt and act.
What is the blank sheet approach to marketing organization design? The blank sheet approach invites leaders to set aside legacy structures and imagine their ideal marketing organization from first principles—creating space for true innovation, AI integration, and customer-centricity rather than incremental improvements to outdated models.
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The agency model is broken. So we designed a new one.
Our zero-waste Liquid Workforce is our secret weapon. It unleashes the superpowers of our stable of talent by using the very best people to do the job at hand. It allows us to invest in more senior people who work directly on your business—many with brand-side experience. It gives you affordable access to a wide range of best-in-class specialists that work in bespoke, dedicated and cohesive teams.
It's our mission to align the experience clients need with the experience talent wants.
fractional consultants
remote workforce
less overhead
ranked talent management team in the US
Turn AI innovation into your competitive edge.
Traction founded and curates The Futureproof Project—a community of 250+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
brand members
events every year
