Traction is a marketing accelerator.
Built for the moment you can't afford to lose.
We're a brand strategy and go-to-market consultancy that helps companies win high-stakes market moments — when something new launches, a brand resets, or the marketing organization needs a complete rethink.
No layers. No bloat. Just elite specialists, talent and senior operators with brand-side experience, armed with AI solutions, deployed exactly where they’re needed.
The ANA is the most influential industry organization in the ad business. Traction won silver for 2026 Mid-sized Agency of the Year at the 50th Annual B2 Awards. Coming on the heels of winning Best Talent Management Team in the CampaignUS Agency of the Year awards in 2024 and 2025, we’re starting to think we may be on to something.
We help you understand your customers and develop a customer-driven brand foundation — from narrative and identity to digital presence.
We turn brand strategy into campaigns, content and customer experiences that give people a reason to choose you. From the launch plan to the work in market, we connect brand-building with performance.
We design how your marketing gets done—across people, platforms, partners and process. That includes AI marketing systems that connect your company’s knowledge with the workflows your team needs to put it to work.
Start here.
Marketing System Diagnostic
Most companies don't know exactly where their brand, go-to-market, or marketing organization is breaking down. We'll tell you exactly where — and what to do about it.
Our Diagnostic is a 360° assessment. We evaluate your brand, GTM readiness, and marketing operations. We use actual behavioral data of your team to surface shadow AI usage and identify AI agent opportunities to make a measurable impact on how your organization really performs when it matters most.
The output is a precise blueprint of what to fix, what to build, and where to move first. Delivered in as little as three weeks.
We work the way an accelerator should — collaboratively, with AI-enhanced workflows and the right experts from our Liquid Workforce of fractional talent and strategic partnerships at every stage, so you move from insight to commercial traction faster. Teams are led by former brand-side leaders who’ve sat in your seat, so we understand the realities of your world.
300+ fractional consultants
100% remote workforce
65% less overhead
#1 ranked talent management team in the US
Growth isn’t just media math. It’s behavioral science.
We design brands and experiences grounded in how people actually decide — then amplify them with AI-enhanced systems that increase speed and precision.
Psychology gives us signal. Technology gives us scale.
Together, they create traction.
TurnAIinnovationintoyourcompetitiveedge.
Traction founded and curates The Futureproof Project—a community of 350+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
350+ brand members
40+ AI events since 2022
In the mind of a customer, you get to be one thing. That has been true since long before anyone trained a language model. It's the foundation for how we design a brand at Traction. I recently spoke on an America Marketing Association panel during Tech Week SF and was asked about the shift to AI marketing and how it impacts branding.
From Davos to the Futureproof community, the AI conversation has shifted from hype to accountability. Hayley Nelson breaks down geopolitical tension, shaky ROI, AGI urgency, and why CMOs must lead ethical, human-centric AI—now.
At our Futureproof x Zeta Global dinner, marketing leaders spoke candidly about AI ambition outpacing infrastructure, soaring content demands, and the urgent need for modern operating models.
You've built something important.
Now make sure it wins.
Traction is an inspired group of problem solvers with an informed point of view. It's our belief that the formula for success is to align the experience clients need with the experience talent wants.
Let's get you traction.
You’ve worked hard to bring your ambition to life. Now, let’s bring it to market—and make sure it gets traction.
