Traction at Digiday Awards

Wednesday, January 27, 2016

Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.

We are honored to be finalists for the Best Brand Video catagory for our Ökocat video "Meet Rufus," and Lenovo "Users Happen" video.

We came in runner-up to Valspar's Color - All Best Brand Video and Vox Creative's - Applebee's Taste Test Best Video Ad. It was a privilege competing against these successful agencies and companies. Congratulations to our clients at Lenovo and Ökocat and to the whole Traction team to some tremendous work in 2015.

Here are the award winning videos:

Recent articles
Thursday, January 21, 2016How (and why) Marketing Tech Fails

"When marketers can't measure the appropriate data points using technology, they can end up optimizing campaign performance for tangential results and outcomes that don't serve the brand or customer.”

Wednesday, January 13, 2016Thinking in Circles for a Better Future

As part of work Traction is doing for one of our clients in the investment industry, I was researching the current state of retirement savings.

Wednesday, January 6, 2016Is Ad Tech a Force for Integration?

This morning, I published an article in Ad Age called " Why ad tech is the worst thing that ever happened to advertising."

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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