Adam Moderating "Television Disrupted" SFBig Panel

Monday, February 20, 2017

By Traction

Traction's CEO, Adam Kleinberg, will be moderating a breakfast panel for SFBig titled "Television Disrupted."

Join sfBIG and industry leadership from the Bay Area to explore the world of Television as it morphs beyond linear & prime time. Has television become just another screen in the household?

Many of us have cut the cord or are considering doing so. There's more content available using nonlinear sources than ever before . TV ads are easily skipped. How does that affect the advertising reach of the platform? With more data available, household addressable and programmatic TV are also gaining traction.

Noting the changing TV landscape, how can marketers find new and creative ways to produce engaging content that breaks through the noise and platform clutter? Can marketers expect better accountability with more data available to quantify TV investment?

We'll explore these topics and more over breakfast at the Elk's Lodge at Union Square. Panelists include leadership from major Bay Area agencies, advertisers, and technology providers. Come prepared with questions or ideas and meet other marketing leaders from the Bay Area. sfBIG breakfasts are a great chance to catch up and network with our vibrant community of innovators.

Breakfast begins at 8am, content starts promptly at 8:30am, and we will have you off to work by 9:30am.

The Elk's lodge is just off of Union Square @ 450 Post Street, 3rd Floor. It is inside of the Kensington Park Hotel.

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