Introducing a Shiny, Brand New Website

Friday, July 15, 2016

We’ve spent the last 15 years developing a wide variety of web apps and experiences for our clients and we’ve always taking that knowledge and packed it into our own web experiences.

Welcome to the new Traction website.

Like everything in our industry over the past few years, we've evolved. In the beginning, we were a humble interactive design agency. Today Traction is part advertising agency, part content studio, and part technology consultancy. This allows us to create and develop solutions to reach and engage today's digital consumer—across any medium.

We've developed a fully responsive web experience optimized for the largest to the smallest screens and designed to showcase a variety content in the most engaging way possible.

We chose to build the site with django CMS for its speed, interface, and flexibility qualities. We utilize css-transforms for design elements and beautiful transitions while minimizing code weight to allow for large visual assets. In order to make the responsive transitions more natural, we made great use of the more recently supported CSS viewport units for both typography and element sizing (blog post about this from our developers coming soon).

We hope to do three things with this new site.

  1. Show you examples of the work we do.
  2. Create some content that we hope you find valuable.
  3. Give you a glimpse of some of the smart people that make up the team at Traction.

We hope to see you often.

- Team Traction

Recent articles
Wednesday, July 13, 2016Brands as Buddies

Although loneliness is traditionally attributed to the elderly, younger generations who are increasingly choosing singledom or relocating for today’s more fluid jobs may feel it too.

Monday, July 11, 2016Ad Age and CIO ask Adam about Snapchat

Snapchat plans to move away from ephemeral messaging and introduce a new features in an attempt to attract new users and advertisers without alienating the current user base.

Friday, July 1, 201615 Years of Traction

Last week, Traction celebrated 15 years of history. When we started the agency in 2001, we were very humble in our ambitions.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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