Lenovo 'Downtime Drama'
In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.
We called them "Downtime Drama." Mediapost recently chatted with Traction's CEO, Adam Kleinberg, "We took a content-first, 'edu-tainment' approach to engage audiences at the top of the funnel through branded entertainment illustrating the audience's pain point that's actually fun to watch," says Traction's Adam Kleinberg, "The audience connects with the brand when we develop meaningful content for them, instead of just trying to sell something." To read more about our latest campaign, click here .
Or watch the work below.
With the help of psychologists, ‘joy’ marketing is a hot advertising trend. Here are a few examples of brands bringing a little joy to consumers.
At Traction, our consistent organizing principle is around the idea that to be effective, marketing should meet the needs and desires of today’s digital consumer.
Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?