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Ad Tech vs. Marketing Tech

Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology? "Ad tech and marketing tech are both broadly based terms used to describe an assortment of technologies and data sources" and "they are both fundamentally aimed at reaching the right audience with the right message at the right time and place," Kleinberg says. To read more of Adam’s insights on the matter, click here

Traction Digital Agency

Traction is an award-winning agency based in San Francisco that believes everything is interactive. And we kick ass.