We got people talking. About temporary accountants.
CategoryAdvertising Social Media UX/UI Design
Robert Half needed to refresh their beloved “Bob from Accountemps" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend.
The number crunchers loved it so much that social conversations increased by 1,800%. Sales grew. Market share grew. And Robert Half stock grew too—by 38% in the year after launch.
increase in social engagement
leap in stock price
"... people clicked on the videos, shared them and talked about the campaign... It definitely has had an impact on awareness, including positive sentiment we've had from the younger demographic."Amanda Leach-Rouviformer VP of Marketing