Kelly-Moore Color Campaign goes Mobile
Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads.
Read the latest about this campaign launch in the MediaPost article Kelly-Moore Color Campaign Goes Mobile
"We wanted to take a different approach... It's a unique company,
employee owned, with a real neighborhood focus. It's got a big footprint on the West Coast, we want consumers to know not only that Kelly-Moore has the best quality paint, but that it will meet their needs for color and inspiration, too."Adam Kleinberg Traction CEO
ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness?
Did you miss Adam Kleinberg and Theo Fanning at Ad:Tech San Francisco?
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your marketing needs?