Kelly-Moore Color Campaign goes Mobile

Monday, May 13, 2013

Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore.

Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads.

Read the latest about this campaign launch in the MediaPost article Kelly-Moore Color Campaign Goes Mobile

"We wanted to take a different approach... It's a unique company,

employee owned, with a real neighborhood focus. It's got a big footprint on the West Coast, we want consumers to know not only that Kelly-Moore has the best quality paint, but that it will meet their needs for color and inspiration, too."

Adam Kleinberg Traction CEO
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