Copyranter quotes Adam Kleinberg

Friday, March 4, 2016

Is Traction driving a reshaping of the digital advertising ecosystem? Perhaps, we’re playing a part.

Perhaps, we're playing a part. In today's Digiday, in a column " The ad tech bubble is about to explode ," Mark Duffy mentioned Adam and his recent take on " Why Ad Tech Is the Worst Thing That Ever Happened to Advertising. "

"... brands are beginning to realize that most all of the ad tech results data is doodoo. That's because honest digital ad folk (like Adam Kleinberg, CEO of digital agency Traction) are speaking out, realizing that their own survival hinges on the elimination of these bullshit numbers and the discovery of real numbers."

Marketing Technology landscape

Duffy of Digiday the potential bursted bubble of ad tech, telling how "hundreds of fraudulent, dishonest companies will be sent screaming into cyberspace never to land anywhere ever again."

Adam sends his thanks for the complement, Mark! In a world where ad tech companies and publishers facilitate fraud and holding companies conceal hidden profits in trading desks, simply being called an "honest digital marketer" feels like high praise. We'll keep on keeping it real. Read the rest of the article here .

Recent articles
Thursday, February 18, 2016Traction CEO featured in Huffington Post

Adam Kleinberg, Traction’s CEO was mentioned this week in Huffington Post’s Business section.

Wednesday, February 17, 2016Adam Kleinberg Speaks at Digiday Summit

Traction’s CEO is headed to the Big Easy to speak at the Digiday Programmatic Summit about "Why Ad Tech is the Worst Thing That Ever Happened to Advertising.

Wednesday, February 17, 2016Lenovo 'Downtime Drama'

In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy