Traction CEO featured in Huffington Post
By Traction
Adam Kleinberg, Traction’s CEO was mentioned this week in Huffington Post’s Business section.
"The digital ad business is in a bad place," AJ Hartnett of Huffington Post writes, "Advertising was quickly becoming a predictable and trackable science. So what happened along the way to this new advertising world order?"
Traction’s CEO is headed to the Big Easy to speak at the Digiday Programmatic Summit about "Why Ad Tech is the Worst Thing That Ever Happened to Advertising.
In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.
At Traction, our consistent organizing principle is around the idea that to be effective, marketing should meet the needs and desires of today’s digital consumer.