Traction puts user Experience at the Core
The Adweek Agency Portrait on Traction; including this great group portrait of Traction founders Paul Giese, Adam Kleinberg, and Theo Fanning.
Congrats to Paul, Adam, Theo, and the entire Traction Team!
ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness?
Did you miss Adam Kleinberg and Theo Fanning at Ad:Tech San Francisco?
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your marketing needs?